Lee Bryant is an online community and social networking specialist, and co-founder of the leading social computing consultancy Headshift (part of the Dachis Group), which helps companies use lightweight social tools to create meaningful applications and purposeful social networks. Headshift’s social business design team operates internationally, with clients across Europe, the UK, Australia and North America, which gives us an insight into the diversity that makes for healthy networks. We help put IT at the service of business, not the other way around, and apply the lessons of what works on the public internet to the real needs of businesses, both internally and externally. Our clients include several top 10 global law firms, consultancies, FTSE-100 companies, media and governmental and public sector bodies.