Kristian oversees Social and Digital Media at IF Communications. He has earned the reputation of an energetic, dynamic, and innovative sector leader in the Social and Digital Media Marketing Sphere. A self-proclaimed evangelist for what’s possible when brands effectively harness communications technology to reach targeted markets, Kristian believes that brands can tap and leverage the growing demand and need for marketers to create culture to deliver Interactive experiences.

Kristian is a firm believer that Social Media is more than just conversation, but is instead fundamentally about producing content that engages at the right level, connecting the right people to produce the right results. In his current role, he oversees the creative output of IF Communications and client projects, and maintains the IF Communications brand across all channels. He is passionate about driving the importance of visual research and strategy, from

identifying trends directions in the lifestyle industries to developing consumer typologies and future product scenarios. Crucially, he appreciates the importance of bridging the gap between strategic research, socio-cultural trends, consumer attitudes and design innovation.

Kristian has worked in two continents, and advises major brands such as MTV, Xbox, I AM I SHOP, and Lynx through his youth consultancy CrazyEpic. Prior to CrazyEpic, Kristian has served in a number of Social Media roles, beginning in 2006.

Kristian graduated from Oxford University with a BA (Hons) 2,1 in Philosophy, Politics, and Economics.