James was recently appointed as Digital Director at Euro RSCG Biss Lancaster, where he joins to look after digital strategy and planning in the UK for top brands from RBS to Kimberley Clarke.

James previously looked after Digital Strategy for Ogilvy Public Relations in London, specialising in researching and interacting in the social media space. James has worked with top brands including Coca-Cola, Virgin Media, Nike, IBM, Unilever, TimeWarner and many others.

In his work for Ogilvy James worked on a regular basis with social media monitoring applications such as Radian6, Crimson Hexagon and Visible Technologies and is a member of WOMMA (Word of Mouth Marketing Association). He also spends much of him time looking at how social media word of mouth is measured and amplified.