Antony is iCrossing’s Senior Vice President, Social Media, giving leadership for the company’s services and innovation efforts related to the social web. He joined the company in 2006, founding its content & social media teams.

He began his career in media and communications in public relations and joined iCrossing from renowned London corporate communications firm Bell Pottinger Group, where he was a director in its technology arm, Harvard, working with clients including Vodafone, Sony Computer Entertainment Europe and Fujitsu.

Antony blogs regularly about the web, media and brands on the iCrossing UK blog Connect (http://bit.ly/icross) and his personal blog Open (Minds, Finds, Conversations) (http://antonymayfield.com). He has also written three e-books about media, marketing and the web (http://bit.ly/1H4Fz7) and a book about personal online reputation, Me & My Web Shadow, which has just been published by Bloomsbury’s business division, A&C Black.

Personal blog: http://www.antonymayfield.com
Corporate/company website http://www.icrossing.co.uk