Being-Social - 13th May

Will McInnes, Managing Director, NixonMcInnes

philliphofmeyr — Mon, 08 Mar 2010 14:03:34 +0000

Will McInnes is the Managing Director of NixonMcInnes, the UK’s largest specialist social media agency, based in the thriving digital community in Brighton. A marketer by training, Will and his team are helping brands like BMW, Channel 4, Oxfam and Co-operative Financial Services break new ground in how they use digital media to engage with the people that matter: customers, staff, investors and the rest of the world.

Chris Reed, Managing Partner, Brew

philliphofmeyr — Wed, 24 Feb 2010 20:31:04 +0000

Trained in journalism and with a background in media relations, primarily in the media sector, Chris embraced digital technology at every opportunity. He started blogging in 2000 (before it even had a name) and has been helping clients build websites and use social media effectively ever since.

Chris joined Fishburn Hedges from the BBC in December 2001 and has since worked for clients including TV Licensing, Transport for London, FRANK, thetrainline.com, Digital UK, mflow.com and the Carbon Trust. He specialises in PR and social media.

Chris appears regularly on Sky News commenting on the latest online trends and stories.

Dominic Burch, Head of Corp Comms Asda

philliphofmeyr — Wed, 24 Feb 2010 15:09:16 +0000

Dominic graduated from Leeds Metropolitan University in 1998 with a BA Hons degree in Public Relations. Following a short stint as a summer intern with Saatchi & Saatchi’s Cause Connection unit, he took his first real PR job at Green Flag Motoring Assistance in Leeds in September that year.

After two years with Green Flag, Dominic moved south to work for Direct Line as PR Manager for Motor Insurance with specific responsibility for road safety. He helped campaign to change the law making it an offence to drive and use a hand-held mobile phone.

After a further two years he returned up north joining ASDA in 2002, initially as Food and Farming PR manager, but more recently has headed up the corporate communications team with responsibility for incorporating social media into the PR function and wider business.

Andrew Gerrard, Social & Digital Media Consultant

philliphofmeyr — Mon, 22 Feb 2010 16:30:51 +0000

Andrew Gerrard is a Social and Digital Media Consultant, helping businesses and organisations understand and participate in the relationships they have with their audiences, and converting them through social and digital channels into mutually profitable long-term benefits.

With over 20 years in the digital, online and social media industries, Andrew brings with him a wealth of strategic insight and tactical knowledge for creating clear opportunities, building effective and practical activities, and producing measurable results.

His experience in social media spans several decades, from creating marketing services and revenues for online communities with CompuServe and AOL in the nineties; launching LunarStorm, a major social network for the youth market, in 2005; to current development of social media strategies and engagements for clients, advising them on how to adopt and integrate social media into their day-to-day business and evolving cultures. His career also spans senior marketing and business development roles with Microsoft, Epsilon and DoubleClick; and he is a founder member and former Director of the Internet Advertising Bureau (IAB). Andrew is a regular speaker and maintains a visible and active role in the social and digital media industries.

After graduating from college with a degree in Computing, Andrew qualified further as a professional sound engineer and spent 2 years producing music. He has a large and eclectic taste in music, has been known to play various instruments, and once harboured dreams of being a rockstar. Much to his personal dissapointment, but parents’ relief, he failed.

Giles Palmer, CEO of Brandwatch

philliphofmeyr — Mon, 22 Feb 2010 16:29:47 +0000

Giles is the founder and CEO of Brandwatch. He has taken the company from an initial project to build a local search engine for the UK government to a social media analysis system that has customers all across the globe. Work started on Brandwatch in November 2004, and really accelerated when the Company raised external capital to develop the system in May 2006.

David Cushman, The Power of the Network

philliphofmeyr — Fri, 05 Feb 2010 12:12:27 +0000

Evangelist for / author of The Power of the Network. Innovation, efficiency, transformation through social technology MD ninety10group.com

Mat Morrison, Magic Bean Lab

philliphofmeyr — Fri, 05 Feb 2010 11:40:13 +0000

Mat Morrison is a senior digital comms planner and (these days) socialmedia expert with leadership experience at a regional and global level. He has held board director roles, or been a director of his own companies, since 1999. You’d think that he’d have picked something up by now. He began his career almost 15 years ago at AKQA, going on to help set up Tribal DDB London as Commercial Manager then Head of Strategy. Before joining Porter Novelli as Global Digital Planning Director, he helped set up the digital comms planning agency RMM where (among other clients) he worked for Buckingham Palace. He now runs Magic Bean Lab. Mat is particularly interested in how networks of people make decisions, how we can model and measure “influence” and whether (in the final analysis) this is actually such a good idea.

Intent & time

admin — Wed, 20 Jan 2010 22:05:12 +0000

By taking account of your customers intent and time constraints.

Location & locality

admin — Wed, 20 Jan 2010 22:02:39 +0000

Understanding where your customers are and their locality adds value to how they are using social media.

Networks – social & business

admin — Wed, 20 Jan 2010 22:01:26 +0000

Being social is about people – social networks and business networks. Who you are with – in the real world and the digital is key to understanding how to be social.